Julie Jessup

My Coaching Model

I asked my past clients what about my approach to coaching adds the most value for them?

Other than the qualities which I would consider a requirement for all coaches – building trust, empathy, listening skills, ethical – one theme stood out as a differentiating factor for my clients. They consistently mentioned my ability to balance informality and structure. The informality offered them the openness they needed to find the fundamental issues getting in their way and to define options that they truly “owned”. The structure helped them to relate this back to the coaching objectives and to ensure benefit to the business.

From this, I illustrate below my personal model for coaching:
  • OBJECTIVES: The coaching objectives are a critical part of the process. There is room for new objectives to emerge – it is not a closed system – but the journey has a clear destination.

  • Structure: The coaching process is supported by the structure of relating back to these objectives throughout the process, as well as an ability to help clients structure complex, messy issues for increased clarity.

  • Ethics and Boundaries: Acting with consistently clear ethics and boundaries also supports the process.

  • Openness/Ambiguity: In the center, however, as we are going through the coaching sessions, there is a strong feeling of informality, ambiguity – an openness to the process. I believe that here, my role is to stay present and open, continually noticing where the client is leading us and responding to that – deepening it, challenging it, widening perspectives about it.

  • Increased Clarity/Goal Attainment: This balance provides my clients an environment where they are safe and supported, yet challenged and accountable. Using this approach to coaching I have been able to work with senior leaders to achieve ambitious goals.